Digital marketing campaigns and the tools that surround the profession have brought a new age of advertisement. While consumers complain about the invasiveness, repetitiveness, and overall annoyance of marketing on the internet, we rarely understand the full scope of complex software, flexible and situational strategies, and multifunctionality that takes place in creating successful marketing campaigns.
The flow of resources that surround the advertisement may seem absurd at first – why would companies invest so much into digital marketing when they can work on the quality of the product instead? The reality is the internet and its most successful platforms are the biggest hubs of human traffic. The ads that run on massive networks with billions or hundreds of millions of monthly users guarantee the highest level of client outreach. Still, visibility is very good, but the digital versions of billboard and banner ads cover the full extent of potential marketing. Sponsorship deals with public figures, influencers, and content creators add a personalized touch greatly valued by the clients.
Modern marketing strategies are exhausting and complex, but the success, measured by the engagement with ads and marketed websites, is far greater than it was ever accomplished by traditional forms of media. With multiple platforms and ways to see ads and engage with them, digital advertisements are far more effective and attract the attention of potential customers.
Without overwhelming abstraction, let’s tackle the big fish first – google ads. One of the biggest tech companies and the creator of immensely powerful search engines, Google runs extremely effective ads that give growing businesses a giant leap in visibility. In this article, we will focus on google ads: how they work, what determines their success, and the elements that increase the visibility of local companies for local clients. The process of localization needs to be tested to determine its functionality. If the targeted region is not the one you reside in, you can rent effective proxy servers to ensure their visibility in the localized geolocation. For example, marketing of businesses in Latin America and Brazil is best tested with a Brazil Proxy. You can choose from many addresses all over the country by utilizing multiple Brazil proxies and testing the visibility from access points in a chosen location. The best proxy providers in the market understand the needs of potential partners, helping you to get your hands on a Brazil proxy or any intermediary server of your choice. But more about proxies later: let’s focus on the functionality of Google ads first and then tackle the importance of testing.
How google ads work
Accustomed to convenience, the mind of an average internet user jumps directly to Google when searching for required services and products. It is arguably the most powerful tool on the web that rarely disappoints the web surfer looking for any source of information.
With intense dependence on search engines for a comfortable browsing experience, Google becomes a perfect platform for advertisement. By running ads based on search results, the platform attracts many advertisers and helps businesses grow, creating a win-win situation.
While the rules for Google search engine results pages (SERP) and search engine optimization (SEO) are constantly changing, understanding what determines the position of searched results will also help us understand advertisements. Businesses and other web server owners focus on keywords connected to the company to create valuable backlinks – multiple pathways that link the user to their website. By monitoring the number of connections to the page and the authenticity of the content, Google determines which pages are the most relevant for the entered query.
The top SERP position is extremely valuable. Companies in the same market are in a constant intense battle to maintain the highest position and remain the top choice for visited users. Google ads overwrite these rules by putting the purchased ads on top of the page and ensuring guaranteed visibility for advertisers.
While mostly appearing on the beloved search engines, google ads can reach other websites as well. Partnered websites, mobile apps, and YouTube also run ads, but their placement and visibility can be influenced by other factors associated with your use of a search engine.
The performance of local google ads
When purchasing google ads, businesses focus on local visibility that guarantees the highest client engagement. With the help of extensions, companies can add office locations, local phone numbers, translated versions of pages, and affiliated local businesses to connect the business and the ad itself to local users. These extra features ensure that the local users searching for the keywords connected to your brand and targeted location will see the purchased google ads on top of their search results.
Businesses that try to enter remote local markets need proxy servers to test and see the results pages through the eyes of internet users in the region. These internet privacy tools change your IP address by rerouting the connection through a local proxy server. Testing the search results with the main IP and a proxy helps determine the success of localization. We hope this brief introduction to google ads will help you understand why specific ads appear in your search results or how to improve the visibility of your company.