Have you ever bought something on the spur of the moment because there was a blinking “Only 1 remaining” text next to the “Buy Now” button? Or was it because that 50% off coupon is about to expire in a few hours? The majority of us have, and it’s not usually because we need or desire a certain thing. This is when the scarcity principle comes into play.
If you want to increase sales and conversions, you should use scarcity and urgency in your campaigns. Scarcity and urgency are psychological triggers that push people to act quickly to avoid missing out on a good deal.
If you aren’t already applying this idea to your e-commerce shop, you’re passing up an excellent marketing strategy that might increase your sales. This article will teach you how to employ these approaches in pop up text effectively for better online content development.
Why You Should Use the Scarcity Principle
The scarcity principle leverages the perception of rarity to make something look more desirable to customers by making it rare or in limited supply. When using the urgency strategy in your marketing, you should consider the following:
1. Use time-limited offers
Time-limited incentives that expire after a specified period or date is one approach to building urgency. For example, you may provide a discount, a bonus, or a limited free trial. In this manner, you can persuade your audience to act before it is too late. Make a point of emphasizing the deadline in your headlines, subheadings, and CTAs. You may also utilize countdown timers, posters, or pop-ups to remind your visitors of the importance of the situation.
2. Use quantity-limited offers
Scarcity can also be created by using quantity-restricted deals with a limited supply or availability. For example, you may provide a product, service, or location that is only available to a limited number of clients or participants. You may generate a sense of exclusivity and rivalry among your audience this way. Make a point of emphasizing the limited amount in your material and showing how many things or tickets are still available. You may also prove how popular and in-demand your item is by using social proof, comments, or reviews.
3. Use trigger words and phrases
The use of trigger words and phrases can serve to intensify the sense of scarcity and urgency. There are such examples, like “buy now”, “limited time offer”, “only a few left”, “last chance”, etc. These phrases can instill FOMO (fear of missing out) in your audience and encourage them to act swiftly and aggressively.
How Popups Can Boost Conversions
Scarcity also gives customers the impression that they have access to something that others desire but cannot have, making them feel special and lucky. One of the best ways to apply this method is by using pop-ups. Why so? Let’s find out!
Popups are modal display boxes that appear on websites. They often appear a few seconds after you arrive at a website. They are sometimes set to display when you try to depart a website or click a button.
Why use popups?
Popups are used for a variety of purposes, the most common of which is to capture visitor information such as email addresses and phone numbers.
You may also use them to raise brand recognition, promote a new product, conduct a sales campaign, expand your email list, enhance sales, and increase conversions.
Whatever aim you want to achieve using popups, it’s critical to utilize them sparingly so as not to annoy your visitors.
- Popups increase sales;
- Popups assist you in growing your email list;
- They are an excellent tool for gathering client feedback.
Popup Message Examples for Your Inspiration
Now, let’s look at some effective scarcity-based website popup examples that might boost your conversions.
1. Use limited-time countdowns
The shorter the sale, the fewer impressions you will produce, but those impressions will be more effective. Take a cue from TigerDirect and utilize a countdown timer to build anticipation!
TigerDirect has a fresh offer on a different item every day. If you want the item of the day, you must purchase it today. And the timer adds to the urgency. You can see the seconds tick away, letting you know when you’re out of time.
2. Add shipping countdowns
Amazon is well-known for fostering a feeling of urgency in its customers by informing them of how much time they have if they want their order shipped to them the following day for free. If you look at this text early in the day, it’s not so bad. But the later it is, the more urgent it will be.
3. Create seasonal offers
It is not necessary to be a clothing company to provide seasonal scarcity. Scarcity marketing may be used to boost the perceived value of seasonal commodities, no matter what sort of e-commerce shop you run.
4. Make your low stock obvious
If your sale lasts a long time, there’s no actual need to buy something, but if your customer wants a certain item and supply is running out, they’ll have to make a decision or permanently hold their peace.
This strategy is very common in the hotel business. Booking likes to notify consumers that there are only 1 or 2 rooms left in a given location.
5. Launch-limited edition items
When it comes to scarcity, limited-edition items are the crème de la crème. Not only is there a limited amount, but they will NEVER be available again. This greatly increases the value of these products. What is the cost of not purchasing? You will never have access to this item again.
Users can often see such methods in online video games, like Call of Duty of Fortnite, where some of the best in-game purchases are often available for a limited time only.
This deal is appealing to consumers who desire to stand out for two reasons:
- If they like one of these pieces, they must purchase it immediately or risk losing it forever.
- If they purchase these items, they will be among the few persons in the world who can have them.
The only way to increase the value of these products is to produce handcrafted, one-of-a-kind items!
Website popups can increase conversions by catching users’ attention, engaging them, and directing them to desired actions. You can improve the efficiency of your website by using these popup examples.
Remember that achieving a balance between innovation, relevancy, and user experience is the key to effective popups. Monitor and measure the effectiveness of your popups, making modifications as needed to maximize conversions.