A portfolio combines an individual’s work, skills, experiences, and qualifications, which they can use when applying for a job. It could either come as a hard copy (physical portfolio) or a soft copy (digital portfolio).
The physical portfolio binds all your work as well as pictorial representation. In contrast, the digital or online portfolio is a visual representation that houses all your masterpieces on a platform or file.
Regardless of your preferred format, using custom writing services to create a well-refined portfolio, as well as having professional writers write a speech for me to be able to present your portfolio impeccably, boosts your chances of landing a high-paying job.
In this article, we’ll discuss how to create an online portfolio to boost your chances of employment.
Who needs an online portfolio?
Career professionals, students, and job seekers need portfolios to present their work, achievements, and skills to potential clients. It allows you to back up and update your work experience on a website or job platform.
Why do you need an online portfolio?
Online portfolios are important for professionals in a wide range of industrial fields. Here are four benefits of using a digital portfolio.
Boosts visibility and online presence
A good online portfolio will help your potential clients find you by increasing the visibility in search results rather than you searching for them. Your portfolio is also an expression of your brand.
Besides, using an online resume allows you to add new projects you have worked on and replace what you no longer need. It shows you have a constant learning process.
Backs up your resume
A resume accounts for an individual’s experience and personal and professional qualifications to submit to the employer. However, an online portfolio of your personal and professional projects shows the employer your process and acts as additional proof of work. These works reveal the skills and years of experience you boast of in your resume.
Builds social proof
Building an online portfolio also allows you to add customer reviews and online mentions, which helps to confirm the credibility of the finished work. Student clients can read essay writing service reviews to ensure that the professional is worth their salt.
Apart from customer reviews, you can also add links to famous publications, Twitter mentions, Upwork badges, and other external recommendations.
Clients also want to see how organized and meticulous you are with your work. After going through your carefully-planned digital portfolio, a client can tell if your attention to detail and organizational skills are up to par.
5 tips for Creating an online portfolio
Here are some necessary steps to make sure you get an online portfolio that will attract your desired clients.
Choose the right platform
Using a website for your portfolio is the best option because it allows you to put all your work in one place and gives freedom to organize it as you like. It is not only appealing to potential clients but gives a sense of satisfaction to you as well.
Even without the knowledge of coding and programming, you can build a fully working website for your portfolio with a website builder like WordPress or Squarespace.
With thousands of themes, you can choose the feel you want your portfolio to give and then add your work and contact information for clients to reach you with.
You can also use platforms like LinkedIn and Medium to post samples of your work. Social media platforms like Facebook, Twitter, and Instagram also make it easier for people to reach you.
Make it easy to reach you
To make sure your contacts don’t leave you without reaching out, make it possible for them to reach you from your online portfolio. You could add a link to your social media as well as your phone number and email address. Diversify the options to make sure you cover all possible avenues.
Make the page easy to navigate
Easy navigation is beneficial when you want to build a website for your portfolio. No one likes to click around on a website looking for important information. If clients encounter issues while navigating your page, they will not spend another second on it. So, make your portfolio scannable and skimmable.
Highlight your personality
Your personality can single you out in a competitive environment. Letting a little of your personality into creating your portfolio can make your target audience or potential client emotionally engage with your work. So, make sure to upload only original works that highlight your “x” factor.
Optimize your portfolio for SEO
After creating your online portfolio, you would want it to come up when people search for similar services. So, you have to invest in on-site and off-site SEO.
On-site SEO will help Google find your site and rank you against your competitors. It often involves adding keywords and improving site loading speed.
Off-site SEO refers to those actions taken outside your portfolio website to boost its ranking. For example, guest posting, link building, and social media marketing.
A portfolio is a good tool for advertising your brand. It contains proof of your skills and years of experience. Students and job seekers can use online portfolios to showcase their academic accomplishments and achievements. As a student looking to gain career advancement, the best paper writing services can provide high-quality work that will develop a strong portfolio.